Actualiteiten - Wijntoerisme

‘Vignobles & Découvertes’ Label

In a communiqué dated 29 April 2013, the Ministries of Tourism and Agriculture have granted ‘Vignobles & Découvertes’ labelling to the following six Champagne production regions:

The Montagne de Reims
The Massif de Saint Thierry and the Ardre Valley
The Coteaux Sud d’Epernay and the Côte des Blancs
The Coteaux du Sézannais
The Marne Valley
The Côte des Bar

More than 400 stakeholders, including 139 producers and Champagne Houses, have been approved under the new system. Selection is based on individual commitment to a national ‘quality charter’ and is open to players across a wide range of activities – cellar visits; accommodation; leisure; heritage; museums; travel agencies; and tourist offices.

The vineyards of the Coteaux Vitryats and the western Marne Valley plan to be next, its producers now engaged in an all-out effort to meet the new requirements.

This move – the first of its kind in Champagne history – marks the outcome of a pilot scheme jointly launched by the Comité Interprofessionnel du Vin de Champagne, the Champagne-Ardenne regional tourist board, the tourist boards of the departments of the Marne, Aube and Haute Marne, and the regional Chamber of Agriculture.