The Comité Champagne
A joint trade association acting in the interests of the Champagne designation
Sustainable development and keeping the vineyards at the forefront of technical innovation
Contributing to the excellence of Champagne wines and encouraging sustainable development also form part of the Comité Champagne’s duties. These days, climate change and changing expectations in society are ushering in major technical challenges for Champagne and its industry.
The joint trade association is therefore implementing various research programmes in viticulture and oenology: engineers and technicians are conducting over 200 experiments annually to constantly improve Champagne practices in an environmentally-friendly mindset. It also passes on this knowledge to the industry’s members through an array of educational tools.
Protection and promotion of the designation
The Champagne designation is a strong symbol of recognition of our Champagne houses’ and growers’ expertise. It represents a common intangible heritage that we all share with pride and passion.
Guided by the devotion of the people behind the Champagne designation, the Comité Champagne is unwavering in its efforts to defend it and raise its profile in France and abroad, not least through its bureaus with bases all over the world. First and foremost this involves strengthening protection of the Champagne designation on the global stage by securing full recognition of it. 122 countries currently recognise the Champagne designation. The Comité Champagne also combats violations of this recognition and all forms of counterfeiting, imitation or misuse.
It develops knowledge of the Champagne markets and consumers by conducting surveys in various countries. The Champagne industry and its professionals can use the findings of these studies to implement promotional campaigns. The Comité Champagne is also proactive in providing training in the diversity of Champagne wines and their production process by organising tours and tastings for example or by developing a wide range of educational tools.