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Mrs. Dilma Rousseff, President of the Republic of Brazil made an official announcement on December 11, 2012, during her state visit to Paris to meet Francois Hollande, President of the French Republic – the registering and recognition of the regional trademark Champagne by Brazil.
The certificate of registry of the Champagne regional trademark was transmitted by Mr. Breno Bello de Almeida Neves, Director of Contracts and Geographical Indications for Brazil’s National Institute of Industrial Property to the representatives of the Comité Champagne, during a ceremony on April 18, 2013, at the French Consular Residency at São Paulo, in the presence of the Brazilian and French governmental authorities.
The Champagne regional trademark will be among the first such geographical indications to benefit from official registry by Brazil.
This registration will allow the regional trademark of Champagne to benefit from full protection on Brazilian territory from all unauthorized use of the name, label, or other derived terms.
Brazil thus joins a number of countries like China, India, Australia, or South Africa, who now recognize and protect the Champagne regional trademark.
Brazil is ranked 10th among Champagne consuming countries outside of the European Union, and has broken the symbolic barrier of 1 million bottles of Champagne imported in 2011. It has begun to position itself as a key future market and hub for significant growth and development of commercial Champagne beyond Europe.
Bureau du Champagne, Brazil
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