to the Champagne Bureau, UK
March 8, 2016 - Figures out today from the Comité Champagne once again confirm the UK as the world's largest Champagne export market – a position conceded only four times since 1985 and held unbroken since 1996.
Champagne shipments to the UK last year grew 4.5 per cent by volume – three times the rate of growth for the world as a whole.
Value meanwhile grew by 7.3 per cent. And this, says Champagne Bureau Director Françoise Peretti, is the real force behind the Champagne market. 'The focus for everyone in Champagne is value, not volume. Champagne Growers and Houses understand the precious heritage of which they are the keepers, and they will spare no effort to conserve and enhance it.'
Last July’s listing of Champagne as a UNESCO World Heritage Site was a powerful symbol of Champagne's historic status. It also represents a stimulus to action that unites the Champagne community in a common mission.
Peretti points to the broad scope of the listing, which embraces Champagne Hillsides, Houses and Cellars of the whole Champagne region. And she affirms: 'This is not just an encouragement to tourism in the region, though tourism will doubtless benefit. This is a monument to all dimensions of Champagne's uniqueness and a pointer to the actions that will be deployed to guarantee its future.'
On all sides, there is evidence of fresh initiatives that prove Champagne's leadership in vineyard conservation, care for the environment and advanced winemaking technique. Likewise state-of-the-art digital communications for consumers, educators and professional audiences alike. 'It's a continuing journey of enhancement,' says Peretti, 'an eternal quest for excellence, built on pride in the past and a determination to constantly develop that heritage for future generations and consumers alike’.
Françoise Peretti – firstname.lastname@example.org – 07974 924190
Ailsa Cargill – email@example.com – 07872 801 869
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