The Champagne Appellation in the USA: drumming home the message...

‘Champagne only comes from Champagne’ – this was the message hammered out by the director of Champagne Bureau USA, Sam Heitner, at a recent FACC conference (French American Chamber of Commerce).

Seizing his opportunity to drive home the point, Sam gave a compelling account of the issues surrounding the recognition of geographical indications.

Judging by the enthusiastic applause, this may well be the first in a yearly series of conferences.

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