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‘Champagne only comes from Champagne’ – this was the message hammered out by the director of Champagne Bureau USA, Sam Heitner, at a recent FACC conference (French American Chamber of Commerce).
Seizing his opportunity to drive home the point, Sam gave a compelling account of the issues surrounding the recognition of geographical indications.
Judging by the enthusiastic applause, this may well be the first in a yearly series of conferences.All the news
The Comité Champagne