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From 8th to 12th October, 12 influencers came from all corners of the world to discover the riches of the Champagne terroir and unlock the secrets of Champagne during the #MYCHAMPAGNE campaign.
Each participant's community was able to follow this amazing week on social media, where their posts were available via the hashtag #Mychampagne. The dedicated hashtag was used throughout the event, enabling all Champagne enthusiasts to share the 12 influencers' various experiences: visits to Champagne Houses and independent producers, tastings, cultural discoveries, cookery workshops etc.
Experts in getting the message across, these 12 men and women aroused interest in and secured new followers for Champagne among a younger, less traditional target public.
Relive this week in pictures!
Follow the Champagne official account on Instagram @Champagne_Officiel
Check out these 12 personalities via their Instagram accounts:
Laura Jung, USA - @cityfoodie
Leyla Kazim, UK - @thecutlerychronicles
Diala Canealo, Canada - @dialaskitchen
Björn Bittner, Germany - @bjrlebouquet
Luciano Pignataro, Italy - @luciano_pignataro
Maya Samuelsson, Sweden - @maya_samuelsson
Lisa Teh, Australia - @lisacouturing
Ryuji Sekihiro, Japan - @pepe39
You Jin, South Korea - @lady_uzine
Bo Hu, China - @traveling_cocohu
Claudio Poblete, Mexico - @cmexicana
Charlene Liu, Taiwan - @coindevanity
Follow the Champagne official account on Instagram @Champagne_Officiel
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